Lindsay Guion Discusses the Importance of Proper Branding and Representation

If you’ve ever chosen a familiar brand at a grocery store or a familiar restaurant in a foreign city, you understand the power of branding. Whether you’re an Instagram influencer, musician, or small business, building a brand instills trust in your target demographic, resulting in rapid growth and increased revenue. As the Founder, CEO, Chairman of GUION PARTNERS — and with over 20 years of experience in the music industry, Lindsay Guion understands the importance of building a memorable brand. Working with everyone from D’Angelo to Ginuwine and Mya, Lindsay Guion explains the importance of building a brand in order to remain competitive in a highly saturated market.

The Power of Good Branding

So what exactly are the specific benefits of building a memorable brand? Lindsay Guion states that building a brand can improve recognition — and as a result, your overall revenue. As a general rule, it takes someone being exposed to a product or service roughly 7 to 10 times before they can commit it to memory. This underscores the importance of ensuring that your brand is represented consistently across every ad, campaign, and platform. Lindsay Guion explains that in a crowded online landscape, every impression counts. When someone sees an ad or a product on a shelf, these cognitive biases all come into play when deciding which one to purchase.

Brand Recognition

Appeal to Your Target Demographic

Lindsay Guion is a personal manager that works with Grammy award-winning artists, songwriters, and producers.