Benefits of a Brand Management Agency for Influencers: With Lindsay Guion
Influencer marketing is on the rise, and it is easy to see why. Influencers are open, transparent, and share every aspect of their lives with their followers, ultimately building a relationship around trust. Roughly 70% of teens trust influencers more than traditional celebrities, making it an extremely viable marketing opportunity. If you are an influencer or someone interested in pursuing it as a career, you might want to consider being managed by a brand management company like Global Influencer Agency. Lindsay Guion, music industry giant and Founder, CEO, and Chairman of GUION PARTNERS, explains that new influencers are easily taken advantage of by big companies, and working with an agency can help protect you. Lindsay Guion outlines everything you need to know below.
Brand management is the process of managing your brand’s reputation and directly influencing your audience’s perspective. Lindsay Guion explains that brand management is about cultivating customer loyalty. It is important to uphold a relationship of trust with your consumers, because once it is broken, it is difficult to rebuild.
Ensuring Your Brand is Cohesive
No matter which platform you are posting content on, whether it is on Instagram or YouTube, it is important for your brand to be integrated. From your logo to your color palette and fonts, a brand management agency can help you create a memorable presence on multiple platforms with a cohesive style guide. Lindsay Guion explains that a part of building trust is ensuring consistency, something a brand management agency can help you refine.
Open the Door to New Opportunities
Deciding whether a brand or company’s products fit with your personal brand is a big decision. A brand management agency can not only connect you with opportunities that strengthen and grow your brand, but can also help with lead generation. Working with hundreds — if not thousands — of companies, a management agency has a repertoire of reputable brands that are eager and keen to work with you. Lindsay Guion explains that an agency will vet the companies and brands they work with, so you do not need to worry about it.
Focus on Creating Content
As an influencer, you likely want to spend a majority of your time creating content, not negotiating contracts and business deals. Lindsay Guion explains that a brand management agency can provide you with the flexibility and freedom to focus on creating content that resonates with your audience, instead of on lead generation. A brand management agency will provide you with a brief on what the company or brand is looking for, and then it is up to you to create content that best represents their product or service.
Lastly, a brand management agency can provide you with the support you need when you get started. From knowing which metrics to track to negotiating competitive rates, a brand management agency has your best interests at heart. Lindsay Guion explains that working with a brand management agency like Global Influencer Agency has a multitude of benefits for an influencer including expertise, lead generation, and an integrated marketing approach.